You’re leading the redesign of a mobile e‑commerce app’s checkout flow. Users report confusion over the number of steps and the placement of the payment method selection. With limited resources, how would you prioritize which elements to redesign first to maximize conversion and reduce cart abandonment?

Framework + step-by-step strategy (120-150 words, no story)

First, I conduct a rapid heuristic evaluation and user journey mapping to surface friction points. Next, I collect quantitative data (conversion funnel, drop‑off rates) and qualitative insights (interviews, usability tests). I then apply the RICE framework to each candidate improvement: Reach (potential users affected), Impact (expected lift in conversion), Confidence (data certainty), and Effort (development hours). This yields a prioritized list that is MECE‑compliant and transparent. I present the scores to product and engineering, framing trade‑offs in business terms, and secure consensus on the top two or three items. Finally, I prototype, run an A/B test over a 4‑week period, and measure key metrics (conversion rate, cart abandonment, time‑to‑purchase). The data‑driven, stakeholder‑aligned approach ensures that limited resources deliver the highest ROI while keeping the user experience at the forefront.